Brad Woodgate believes he can make you a millionaire, maybe even a billionaire—and he wants to do it on national television.
Woodgate, the CEO of supplement-industry giant Wellnx, believes so strongly in his proposition—he developed a reality show concept called The Entrepreneur in Me (TEIM), a reality TV show about “finding the next great entrepreneurs”—that he’s handed over stewardship of Wellnx to his management team in order to funnel all of his time and energy into launching his ambitious dream project. Now he needs you.
“The idea,” Woodgate says, “is to give this opportunity of entrepreneurism to everyone in a unique way that hasn’t ever been done before on television.”
Woodgate knows two things better than most: entrepreneurship and the fitness industry. Along with his brother Derek, the Brampton, Ontario, native and former collegiate basketball player started Wellnx in his parents’ basement with less than $30,000 in start-up capital—essentially every dollar the brothers had ever saved. Beginning with a three-month sales trial in a few GNC stores in British Columbia,Canada, the Woodgates built Wellnx into an industry behemoth raking in $100 million in annual sales.
“We weren’t given anything,” Woodgate says. “We had no board of directors or any big list of contacts. The first two years were rough, really rough. We just didn’t take no for an answer.”
Knowing what it’s like to have a dream and work for it, Woodgate wants to create a platform for others to have a chance to realize theirs.
The TEIM reality show concept took shape when Woodgate realized that existing business shows didn’t exactly describe the experiences he and Derek had gone through when founding Wellnx. “None of what I was seeing hit the mark when it came to entrepreneurship. Just giving people money or putting them through tests—I needed more than that when I was starting out.”
“I want to make this opportunity available to everyone—the way I learned it, the way I went through it—so people everywhere can aspire to be world business leaders instead of entertainers,” Woodgate says. His goal now is to get as many people as possible to see his TEIM reality concept and sign up to be on the show.
TEIM’s contestants will come from a variety of backgrounds, including potential entrepreneurs with existing ideas as well as those who want to learn to develop them. Each week, contestants will execute real-world tasks like writing business plans, creating package design, pitching to potential clients, and marketing. They’ll also learn to solicit investors, the same way Woodgate did when looking at options for capital with Wellnx.
“These are the real life experiences that we faced,” Woodgate says. “With this show, everyone will have the opportunity. There’s not going to be one person who’s ineligible to get on this show.
What we want to find out is who the next great entrepreneur is. Who can do this at the top level in the world?”
Woodgate found the entrepreneur in himself. Question is, will he find one in you?
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