Beer Games: Cruising for a Boozing at the 2012 Olympics in London
A keg of beer may have helped at least one Team USA athlete to win a gold medal. Find out how beer is having an impact on athlete’s success—and the fans’ fun factor—at the Olympic Games in London
The London Olympics are a competition first and a party second—though to some, that order is debatable. What isn't up for discussion, however, is the influence that beer has had on the competition, the venues and even the athletes as this stage of the Games. It's happening—and in more creative ways than you might realize.