2000 – E-Trade: Monkey
Animals and advertising go hand-in-hand. Take a monkey and two idiots tapping their feet to music in a garage and you have yourself an instant classic. The tagline will have you paying attention. It seems that monkeys plus commercial equals hit. This commercial would have cost 3 Million this year.
2003 – Budweiser: Clydesdales
We had bottles playing football in the eighties (a la the Bud Bowl), but in 2003 we have a battle of Clydesdales playing some football out on the range. You can’t play football without a referee, played brilliantly by a zebra. If they could have had one of the horses pull a Lucy on Charlie Brown gag on the field goal attempt that would make this the best ever.