2011 – Volkswagen: The Force
Talk about the power of persuasion. In this modern classic commercial, a cute little kid dressed as Star Wars’ Darth Vadar tries to use The Force on his dog and on his sister’s doll, to no avail. He then turns his powers to the family Passat. Success. He starts the car with his hands (thanks to Dad and his remote engine starter). The kid looks startled and amazed by his newfound powers. All we can say? The Force was definitely with VW when it created this ad—it had over 2 million hits just one day after it aired.