Twenty-eight is the number of states that have legalized pot for medical or recreational use. Ninety-four million is the number of people in the U.S. who've admitted to using pot at least once. Zero is the number of sports teams that have legalized marijuana, even though it's been found to relieve pain and improve athletic recovery.

But that doesn't mean people of status aren't putting their money where their mouth—or, rather, pot—is. Here are some notable celebs and athletes investing in the industry.

1. Floyd Landis

Opened Floyd’s of Leadville in Colorado, selling high-end cannabis oil and pharmaceutical-grade ointments.

2. Method Man and Redman

The How High stars partnered with the app BlazeNow to deliver weed in states where it’s legal.

3. Cliff Robinson

Former Trail Blazer “Uncle Spliffy” is launching his own nickname-sake weed-grow biz in Oregon.

4. Dick Wolf

The Law & Order creator put $1.5 million into DigiPath, a Las Vegas–based provider of lab-testing and pot-education services.

5. The Marley family

To pay homage to the poster boy of getting high, the Marley Family launched Marley Natural.