After 40 years of being the go-to weight-loss brand for average Janes, Joes, and celebs, SlimFast became stale in an ever-evolving market.

Enter Chris Tisi and his 25 years of nutritional supplement experience, who’s giving SlimFast a complete overhaul, launching new products (including the higher-protein Advanced Nutritionline), new flavors, an improved nutrition profile across the board, and fresh packaging.

Tisi’s “speedership” philosophy has already led to a surge in sales and renewed excitement.