The Rock is on a roll.
Seven Bucks Productions, the company Dwayne Johnson co-founded with top bodybuilder Dany Garcia, has formed a long-term partnership with Mr. Olympia, LLC, to promote and produce the Mr. Olympia Weekend, the companies announced Monday.
In the newly formed partnership, Seven Bucks will spearhead a new effort to create and promote new programs around the Mr. Olympia Weekend, the premier event in bodybuilding and one of the largest fitness expos in America.
Johnson announced the partnership with a post on his personal Instagram account. "Ever since I was 14 [years old], I valued one core fundamental belief which my success is directly tied to my WILL to push myself and work hard in the weight room daily," Johnson wrote in the post. "And that WILL in people is what we want to showcase to the world. Whether you're an amateur athlete, pro athlete or weekend warrior - male or female - all ages - it all starts and ends with what we accomplish in the weight room."
EXCLUSIVE: Our @sevenbucksprod partners with media conglomerate AMI and their MR. OLYMPIA, LLC. We'll produce entertaining programming surrounding and leading up to @Mr.Olympiallc weekend. Our goal is to turn this historic weekend into the must see and must attend fitness expo of the world. This big boy never had dreams of stepping onto the MR. OLYMPIA stage, but ever since I was 14yrs old, I valued one core fundamental belief which is my success is directly tied to my WILL to push myself and work hard in the weight room daily. And that WILL in people is what we want to showcase to the world. Whether you're an amateur athlete, pro athlete or weekend warrior - male or female - all ages - it all starts and ends with what we accomplish in the weight room. This'll be fun! And make sure you clean up your f*cking sweat. Stay tuned... #SevenBucksProductions #AMI #MrOlympia
“We have a great respect for the determination, drive and work ethic that is necessary to succeed in this sport and we are excited to share the bodybuilding community with the world,” Johnson added in a press release.
Mr. Olympia is a division of American Media Inc., the parent company of Men's Fitness.
Johnson co-founded Seven Bucks Productions with Garcia, a successful producer and one of America's best female professional bodybuilders. Seven Bucks has produced several of Johnson's most successful onscreen endeavors, including HBO's Ballers, which is filming its second season, and Paramount's upcoming Baywatch movie.
"We are absolutely thrilled to have the opportunity to highlight an event that that has shaped the world of bodybuilding and touches every aspect of the fitness community. We are committed to working with AMI to bring the greatest level of showmanship and entertainment to the athletes, audience and viewers,” said Garcia.
As Johnson said: "This'll be fun!"