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Game Changers 2014: Michael Dubin

Dollar Shave Club’s CEO hated constantly buying razors. Now 900,000 subscribers enjoy having his grooming products delivered to their door each month.
Ben Tsui

To think it’s a coincidence Michael Dubin chose to be a history major at Emory College would be naïve. Post-graduation in 2001, the Pennsylvania native accepted a job offer at MSNBC and was granted the opportunity to write a few segments for Keith Olbermann’s and Joe Scarborough’s shows. Eventually he needed a new challenge. “The nature of the 24-hour news cycle can be very draining,” he says.

In 2003, Dubin followed his business interest to a small client services firm in Manhattan, with the belief he still holds true that at smaller companies you get to do more under a job title. He followed that with some time launching Life Magazine and as the digital marketing manager at bringing ideas to life.

Then in 2010 after a coastal change to work for a video marketing agency in California, Dubin decided to go solo on a million dollar idea sparked by the annoyance of constantly having to buy razor blades. “All good ideas are born out of someone’s frustration,” says Dubin. With that, Dollar Shave Club was created, a razor shipped to your house every or every other month for a couple bucks.

In March 2012 when the site launched, the homepage video went viral and the site crashed. It took Dubin and his team a full day to get it back up and in the first couple hours Dollar Shave Club was sold out for two months. Today the club has over 900,000 members. Dubin’s happy to be helping guys live smarter more successful lives with the great products his company offers the technology to bring it to them.

“When you think about changing the game, there has to be something changeable,” says Dubin. “We came into what was basically a monopolized business with a small site and funny video and changed one of the most unshakable American businesses. We picked a good playground to disrupt.”

FIT FACT: Two and a half years ago Dubin began meditating twice a day. "It's hard to overstate what huge an impact it's had on my clarity, sanity, and energy," he says. On top of meditation, Dubin tries to do 30 minutes a day of something physical.


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