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Undercover Boob Camera Sees Some Action

This PSA for breast cancer takes a novel approach to raising awareness.

Ad agency McCann Paris adopted an unusual approach to helping raise awareness for breast cancer with this ingenious ad that takes advantage of, ahem, human curiosity and high-tech gadgetry.

A rather buxom actress installs a "bra cam" discreetly in a rather revealing pink top and then goes about her daily business walking the streets of London. What unfolds is a series of peeks, ogles, and outright stares.

While the ad is clever and funny, it ultimately helps shine a light on breast cancer, which, according to, will be the cause of 40,000 deaths in the U.S. this year.

The ad is funny, but the message is serious. Persuade, cajole, and just bug the hell out of the women in your life to keep on top of getting regular check-ups. For more information on what you can do, visit

In the meantime, check out the ad:


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