"Just training in my training shoes," a ripped Kevin Hart nonchalantly says in a new video, as he lunges into a single-arm cable press.

Those training shoes Hart's wearing? They're the brand new Nike Free Train Virtue Hustle Hart, they're available today, and they get a starring role on Hart's feet in a new 50-second Nike ad he posted to his Instagram on Wednesday. The video has amassed more than a million views in under 24 hours.

In the promo for the sneakers, Hart takes a jaunt around his local gym, reprimanding—or, as he calls it, "educating"—his fellow gym-goers on proper training footwear. The sneakers come in two colorways: a grey "day" pair and a black and gold "night" scheme.

Check out the clip below: