You got up early and logged three miles—all before breakfast. Good for you! But before you start your cool down, think you could bang out one more mile?
You can think of it as (roughly) 100 extra calories burned—or a new pair of shoes for middle-schooler. ASICS is promising to donate a pair of sneakers to Girls on the Run, a non-profit organization dedicated to promoting self-confidence and healthy lifestyles through running, for every person that participates in their Extra Mile campaign between now and November 30th.
To log your extra mile, download the Runkeeper® app and sign up for the ‘Extra Mile Challenge.’ Then, head out for a four-mile run (since the Runkeeper community’s average distance is three miles, you’ve gotta go four for it to count as “extra!”)
If you’re in the New York City area this Friday, November 4, you can actually participate in person. As part of the build up to the New York City Marathon this Sunday, November 6, ASICS will have treadmills set up in Columbus Circle that you can hop on to run or walk the ‘Extra Mile.’ In this case, you only have to run one for it to count.
“The TCS New York City Marathon is a truly unique and global platform within the running community,” said Roeya Vaughan, ASICS America Vice President of Marketing. “We are thrilled to tap into the excitement and global reach of the event, and create a movement that transcends New York City and inspires people to create positive change, something core to our ASICS founding principle of sound mind, sound body.”
25 runners “who embody the spirit of the campaign,” including ASICS elite athlete, first time marathoner and Rio 2016 Olympic Triathlon Gold Medalist Gwen Jorgensen and Girls on the Run members, will participate in ceremonial one-mile run starting at the official New York City Marathon race finish line in Central Park.
Get in Gear
If you’d rather exercise your wallet, spend $100 on ASICS products from October 24 through November 7 within select New York City run specialty stores, and at participating retail locations nationwide—and you’ll be doing your part to donate a pair of shoes. To view and purchase the full NYC Marathon collection, click here.
Use the Hashtag #ExtraMile to join in on social media.