You are hereHome / Life / Entertainment Word Association with Mark Cuban [VIDEO] MF asks the Dallas Mavericks owner what pops into his head when he hears words like “money,” “investment," “Kobe,” and “Kim Kardashian.” Got a minute? Watch Dallas Mavericks owner Mark Cuban play our 60-second word association game. You'll learn what the entrepreneur thinks about the music business, LeBron James, and Kim Kardashian. For more on Mark, check out Mark Cuban's Advice on the Sport of Business. Topics: basketball Want more Men's Fitness? Sign Up for our newsletters now.