THE VIEW MASTER // Channeling viral videos
A video isn’t viral until YouTube’s Kevin Allocca (left) says so.
All of us watch YouTube at work—but Kevin Allocca makes a living out of it. As YouTube’s trends manager, Allocca keeps a pulse on pop culture, sifting through the roughly 100 hours of videos uploaded every minute to bring you the double rainbows and Nyan Cats of the world (youtube.com/trends). So what makes a 30- second video of random convulsions to a bass-heavy dance track go viral? The 29-year-old Hollywood, FL, native chalks it up to the unexpected. “I always say I’m never surprised at how much I’m surprised,” he says. “If you went back to June of last year and said, ‘Hey, next month, a Korean pop artist is going to make a video, all in Korean, and it’s going to be the first video to reach a billion, you’d think that would be totally impossible. But it happened. We naturally respond to things that defy our expectations.” —Nate Millado
Fit Fact: As a Google employee, Allocca has a wide range of fitness perks available to him, from kitchens stocked with healthy snacks (like almonds and dried fruit) to the state-of-the-art gym at the company’s California headquarters. —Nate Millado
THE MULTITASKING MILLENNIAL // Making content play harder
An agent, director, and entrepreneur, Cash Warren’s (middle) days never stop.
Cash Warren is no stranger to hard work. After graduating from Yale, he got a job with William Morris, one of the top talent agencies in the world. That gig led to the movies, where he assisted director Tim Story on films like Fantastic Four. By 25, the natural-born overachiever had started his own company, producing original content and developing digital distribution systems to take them to market. Nine years later, he’s still at it, having recently launched two new YouTube channels—The NOC (about the everyday lives of athletes) and YOMYOMF (based on the popular comedy blog “You Offend Me You Offend My Family”). The secret to his success? “I work with people who are much smarter than I am,” says Warren, “so the goal is always to empower them.” He also admits to religiously utilizing every hour in his day, from planned training sessions to business meetings to uninterrupted quality time with his family—including his wife, Jessica Alba. “I make sure to always stay busy,” he says. “I get bored when I’m not working. —Samantha Sutton
Fit Fact: “I train every morning as soon as I get up,” Warren says. “I go running, do sprints, and then pushups and situps.”
The E-ADVOCATE // Doctoring medicine
Cyrus Massoumi (right) is taking healthcare reform into his own hands with a revolutionary mobile app.
Should it be easier to book a dinner reservation at your town’s trendiest restaurant than it is to lock down a doctor’s appointment that doesn’t mess with your work schedule? Cyrus Massoumi doesn’t think so. That’s why he set out six years ago to change the way Americans access the $2.7 trillion health-care industry.
Massoumi, 36, is CEO and cofounder of ZocDoc, a free online and app-based service that allows users to search for physicians who accept their insurance, see real-time availability, book appointments for everything from allergy shots to eye exams, and ultimately get in to see the doc within 24 to 72 hours. Users can also read reviews and fill out medical forms online. “I’d love for people to no longer think of health care as a part of their lives where they can’t expect the same great customer service that they have everywhere else,” says Massoumi, who came up with the idea for ZocDoc when he had to wait four days to see a doctor after rupturing his eardrum on a flight.
Today, more than 2.5 million patients use ZocDoc each month, booking thousands of procedures in more than 1,800 U.S. cities. —Hollis Templeton
Fit Fact: Cyrus stays fit by running outside in NYC, his favorite way to clear his head.