4 Failing to find an angle.
An ab workout is never just a collection of ab exercises. It needs a fun, creative sales pitch to dress it up. Whatever your workout philosophy, consider how it will appeal to the specific audience that reads the publication, and what it offers that makes it distinct. Just listing ab exercises and swearing that they got your clients six-packs isn’t enough.
5 Repeating an idea that worked somewhere else.
Magazines certainly aren’t as timely as the Internet, but they still strive to offer something new every month. If you’ve been lucky already and gotten published in your local paper, another magazine, or on a website, don’t think that you can change a few words to the story and sell it again. It’s embarrassing when a magazine is about to run a story that just came out a week earlier under another brand. And if you embarrass your editor, you’re not likely to get any more work from him/her. TIP: If the idea you’re pitching has appeared elsewhere, tell your editor first, and be prepared to spin it a different way.
6 Being too rigid.
Everyone wants to protect their integrity, but magazines are a business like any other. If your editor wants to make mention of specific supplements in your nutrition piece, be open to the idea. You’ll almost always get a say in what brand or type the story recommends, so don’t reject the request on principle.
In our new FIVE e-book package, How To Get Published, Lou Schuler, John Romaniello, and I cover EVERYTHING you need to know to see your name in print. Just the section on breaking into magazines alone looks at the following:
> How editors think and what they do
> The various types of mag articles and how to write them
> How magazines are organized
> Packaging (the marketing, or spin of a story)
> How to write headlines, decks, leads, conclusions, and technical descriptions
> How to write with humor
> How to find and contact editors
> How to pitch stories
> Concessions you may need to make
> A look at the editing process
How to Get Published: Writing Domination in the Fitness Industry—five ebooks and five bonus audio interviews—is ON SALE THIS WEEK ONLY FOR $97. Starting September 24, the price will go up to $147.
For more tips from Schuler, Romaniello and myself, get a copy of the e-book here and save $50.00 >>>