Some people exercise to lose weight. Others do it so they can finally catch that Chansey they've been trying to get for months on Pokémon Go.
People who regularly played Ninatic's GPS-based Pokémon-catching simulator walked an average of over 2,000 more steps per day than they did previously, CNET reports, citing a recent study from the American Heart Assocation. This extra walking could lower someone's chance of a stroke or heart attack by as much as 8%, which is far from insignificant. And the less active you are, the more likely the game will motivate you to walk more, with participants who were more sedentary before playing clocked in as much as 3,000 more steps a day.
The players in the study were also almost twice as likely to reach the recommended goal of 10,000 steps each day—28%, as opposed to 15%.
The study reinforces the idea of "gamification," or turning normally arduous activities into a game in order to motivate people. While the idea behind gamification has existed for years, Pokemon Go is the first app to do it on such a large scale.
While you may not hear as much about Pokemon Go as you did last year, it's still a huge success for Ninatic, Nintendo and The Pokemon Company. A long awaited update last month finally added creatures from the Pokemon Gold & Silver games, and Ninantic promises that you'll finally be able to capture long-sought legendary Pokemon soon.
Also, not to brag or anything, but we totally predicted this last year.