Got an enticement you can’t resist? New research from the Universities of Cambridge and Düsseldorf shows that, instead of relying on willpower to defeat it, remove the temptation and you’ll increase your chances of success. “The most effective way to beat temptations is to avoid facing them in the first place,” says Cambridge researcher Molly Crockett, Ph.D. Steering clear of would-be traps (say, a joint where you regularly make a hog of yourself) may not feel like the “masculine” way (“Yo, bro, man up!”), but it’s the smart way—and your abs will show their appreciation.
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