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The North Face Just Gave You a Great Reason to Play Hooky

If only they provided cabs to the wild for everyone.
Instagram: thenorthface

The North Face, as part of its “See For Yourself” ad campaign, just gave some lucky New Yorkers the perfect reason to play hooky from work. The outdoor adventure company put a cab on the city’s streets and offered unsuspecting patrons a day in the wild (the real wild, not the urban jungle). 

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The video The North Face made below is a clever bit of marketing, but also the perfect way to daydream about escaping your cubicle for the great outdoors. Just don’t blame us when your boss finds out you took the day to kayak in Utah.


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