Beer Games: Cruising for a Boozing at the 2012 Olympics in London

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Beer Games: Cruising for a Boozing at the 2012 Olympics in London

A keg of beer may have helped at least one Team USA athlete to win a gold medal. Find out how beer is having an impact on athlete’s success—and the fans’ fun factor—at the Olympic Games in London

Beach Volleyball Venue Offers Unlimited Beer, Bikinis and Dancers

Having purchased the rights to be the sole beer provider for the London Olympics, Heineken painted 150 pubs green and plastered them with banners and Olympic-branded glassware, according to Sports Business Daily. A representative from Heineken said that they expect to sell an extra 2.2 million pints of Heineken during the London Games.

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