Beer Games: Cruising for a Boozing at the 2012 Olympics in London

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Beer Games: Cruising for a Boozing at the 2012 Olympics in London

A keg of beer may have helped at least one Team USA athlete to win a gold medal. Find out how beer is having an impact on athlete’s success—and the fans’ fun factor—at the Olympic Games in London

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Having purchased the rights to be the sole beer provider for the London Olympics, Heineken painted 150 pubs green and plastered them with banners and Olympic-branded glassware, according to Sports Business Daily. A representative from Heineken said that they expect to sell an extra 2.2 million pints of Heineken during the London Games.

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