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10 Celebrity-Created Beers, Wines, and Liquors

From a boy band brewing its own beer to a shock rocker slinging absinthe, these 10 stars have made side gigs out of branding booze.

REMIX (DJ Pauly D)
Apologies in advance. It was practically inevitable that a Jersey Shore cast member would get involved in the pre-mixed cocktail business. Enter Remix, a vodka-based beverage from DJ Pauly D that is RTD (ready-to-drink). With essential flavor components like “Yeah Yumberry” and “Strawberry Holla-peno,” Remix is the perfect way to start a night that could later end with some drunken smushing…or a fistfight over late-night cheese fries.

Blue Chair Bay Premium Rum (Kenny Chesney)
Leave it to country star Kenny Chesney to go all Caribbean with a collection of high-end rum. This year, the one-time Mr. Renee Zellweger launched a trio that includes white, coconut, and spiced rum. Chesney decided to take his new venture on the road, featuring Blue Chair Bay on his 42-stop No Shoes Nation Tour. Getting more than a million of your fans tipsy off your rum before swooning them with your music. Well played, Mr. Chesney.

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