The bottled water industry is a $13 billion business with the wherewithal to turn mere water into flavor-infused, vitamin-fortified concoctions for our trend-driven satisfaction, according to AdWeek.
The latest buzz-worthy beverage: Maple Water. It’s not what you think. You’re not guzzling a beverage likened to the sticky stuff that keeps IHOP in business.
Sold in about 1,300 locations in the Northeast (soon to enter the Southwest via Whole Foods), Maple Water is made from maple tree sap. That's the stuff that farmers typically tap and boil down to make maple syrup. But in its raw form, maple sap is really just ground water a tree has, well, drunk first. It boasts 46 nutrients—such as manganese, which controls blood sugar levels, and other prebiotics, electrolytes, antioxidants, and minerals—has a light maple taste, is low in calories (30 calories per one 12oz serving) and sugar (5g), is gluten-free, and non-GMO. While the water is filtered prior to hitting store shelves, no other ingredient is added at the processing plant. (Plus, it’s helping to encourage “responsible forestry,” and who could argue against the benefit of sustainability?)
Whether or not you’re in favor of maple, we’ve gathered four other alternatives to plain water to keep your body hydrated, and your taste buds interested.