Like it or loathe it, there’s no denying the impact that Fireball has had on the liquor industry.
Although the über-popular cinnamon whiskey first hit the market in the mid-’80s, it wasn’t till the last couple of years that all of its social media marketing and brand development finally lit up. According to Bloomberg Businessweek, Fireball was pulling in less than $2 million a year in home sales a few years back. Fast-forward to 2015 and sales of the stuff have blazed past $60 million, incinerating Jameson and Patrón and coming within striking distance of Jäger as America’s top shot. That kind of pop culture domination has inspired plenty of other changes as well.
Cinnamon is now the flavor of choice when it comes to new spirits hitting the market. It’s also helped revitalize the cocktail world, bringing new life—and the warm, fiery flavor of cinnamon—to dozens of popular existing drinks that had begun to lose their bite.
Here, a few of our favorite returns from this bonfire cinnamon trend.