Sub-zero temps and a foot of snow weren't enough to deter us from braving the elements to Jamba Juice in Times Square, New York City, where the leading active lifestyle brand announced a new line of whole-food smoothies and fresh-squeezed juices. Our deputy editor Dean Stattmann caught up with fitness icon Jake Steinfeld at the event. "You hear that, Dean? That's the sound of good health," said the "Body by Jake" creator, referring to the whizzing of a nearby blender, as a Jamba crew member whipped up a brand-new Kale-ribbean Breeze. In this video interview, Jake imparts the importance of smoothies and juices. "Fitness and nutrition go hand-in-hand…you can’t just be training and not eating well," Jake said. "The country today is not getting enough fruits and vegetables, and Jamba is on a big tear to make sure adults and children are doing it [through juices]." Afterwards, Dean seemed on board. "To see a fitness industry heavyweight like Jake vouch for healthy juices and smoothies really lends some weight to the initiative—that it's not just a fad."
Swing by your local Jamba Juice and try a small smoothie or 12-oz juice—for free. Just download the Isis Mobile Wallet® app to your phone, activate the offer in the Wallet, and check out with it at a participating Jamba Juice location. Click here for details.