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Brogurt: A Greek Yogurt Just for Guys

A new product called Powerful Yogurt just hit your grocery store’s dairy case. How does the super-manly snack stack up against what’s already out there?

Greek yogurt’s packed with protein, but since your girlfriend’s obsessed with the stuff, you’ve labeled it as chick food and kept your spoon to yourself. But get this: There’s a new protein-packed, guy-friendly snack in town.

Powerful Yogurt is popping up on grocery store shelves. The all-natural, fat-free yogurt is sold in “man-size” 8-ounce cups and comes in six flavors: plain, apple cinnamon, banana, mango, strawberry, and blueberry acai. Each serving delivers 20 to 25 g of protein and contains 140 to 180 calories.

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Developed by a team of sports nutritionists, trainers, and food scientists, the “for men, by men” snack is touted to help guys lose fat, gain muscle, and improve digestive health. “In a niche typically dominated by female consumers, we decided to develop a new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men,” the product’s website reads.

Grubstreet quickly coined the term “brogurt” when the food news site got word of the macho-sounding mini-meal. But aside from a badass black and red container, is Powerful Yogurt really better for guys than what’s already out there? Here’s a quick comparison:

  Serving Calories Fat Protein Sugar
Powerful Yogurt Plain 8 ounces (227 g) 140 0 g 25 g 9 g
Chobani Non-Fat Plain 6 ounces (170 g) 100 0 g 18 g 7 g
Fage Total 0% Plain 6 ounces (170 g) 100 0 g 18 g 7 g

The bottom line: Ounce-for-ounce, Powerful Yogurt has around the same amount of protein than similar products on the market. But since it comes in a larger container size (you get about 33 percent more than the others) you'll be downing 7 more grams of protein every time you snack. That's great for keeping you full before your next meal—and for building strong, healthy muscles.

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