The FridgeBrogurt: A Greek Yogurt Just for Guys
A new product called Powerful Yogurt just hit your grocery store’s dairy case. How does the super-manly snack stack up against what’s already out there?
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Greek yogurt’s packed with protein, but since your girlfriend’s obsessed with the stuff, you’ve labeled it as chick food and kept your spoon to yourself. But get this: There’s a new protein-packed, guy-friendly snack in town.
Powerful Yogurt is popping up on grocery store shelves. The all-natural, fat-free yogurt is sold in “man-size” 8-ounce cups and comes in six flavors: plain, apple cinnamon, banana, mango, strawberry, and blueberry acai. Each serving delivers 20 to 25 g of protein and contains 140 to 180 calories.
Developed by a team of sports nutritionists, trainers, and food scientists, the “for men, by men” snack is touted to help guys lose fat, gain muscle, and improve digestive health. “In a niche typically dominated by female consumers, we decided to develop a new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men,” the product’s website reads.
Grubstreet quickly coined the term “brogurt” when the food news site got word of the macho-sounding mini-meal. But aside from a badass black and red container, is Powerful Yogurt really better for guys than what’s already out there? Here’s a quick comparison:
|Powerful Yogurt Plain||8 ounces (227 g)||140||0 g||25 g||9 g|
|Chobani Non-Fat Plain||6 ounces (170 g)||100||0 g||18 g||7 g|
|Fage Total 0% Plain||6 ounces (170 g)||100||0 g||18 g||7 g|
The bottom line: Ounce-for-ounce, Powerful Yogurt has around the same amount of protein than similar products on the market. But since it comes in a larger container size (you get about 33 percent more than the others) you'll be downing 7 more grams of protein every time you snack. That's great for keeping you full before your next meal—and for building strong, healthy muscles.