Greek yogurt’s packed with protein, but since your girlfriend’s obsessed with the stuff, you’ve labeled it as chick food and kept your spoon to yourself. But get this: There’s a new protein-packed, guy-friendly snack in town.

Powerful Yogurt is popping up on grocery store shelves. The all-natural, fat-free yogurt is sold in “man-size” 8-ounce cups and comes in six flavors: plain, apple cinnamon, banana, mango, strawberry, and blueberry acai. Each serving delivers 20 to 25 g of protein and contains 140 to 180 calories.

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Developed by a team of sports nutritionists, trainers, and food scientists, the “for men, by men” snack is touted to help guys lose fat, gain muscle, and improve digestive health. “In a niche typically dominated by female consumers, we decided to develop a new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men,” the product’s website reads.

Grubstreet quickly coined the term “brogurt” when the food news site got word of the macho-sounding mini-meal. But aside from a badass black and red container, is Powerful Yogurt really better for guys than what’s already out there? Here’s a quick comparison:

  Serving Calories Fat Protein Sugar
Powerful Yogurt Plain 8 ounces (227 g) 140 0 g 25 g 9 g
Chobani Non-Fat Plain 6 ounces (170 g) 100 0 g 18 g 7 g
Fage Total 0% Plain 6 ounces (170 g) 100 0 g 18 g 7 g

The bottom line: Ounce-for-ounce, Powerful Yogurt has around the same amount of protein than similar products on the market. But since it comes in a larger container size (you get about 33 percent more than the others) you'll be downing 7 more grams of protein every time you snack. That's great for keeping you full before your next meal—and for building strong, healthy muscles.