You don’t need me to tell you that when it comes to food, convenient means “terrible for you,” and a good, balanced diet, especially the kind that helps build muscle and shed fat, often means more effort and money. But here’s some good news: The hypercompetitive start-up world is trying its damndest to change that.
A wave of fresh-meal-based subscription services has crashed into the marketplace seemingly overnight, and the culinary offerings are tailor-made for the active guy who wants the healthy benefits of homemade food but can’t be bothered to shop.
All these companies work by sending you boxes containing everything you need to whip together meals in your own kitchen: chilled, insulated, and nonfrozen foods; perfectly portioned and vacuum-sealed ingredients; and clear, hyperspecific cooking instructions. (No defrosting or marinating required.) So, if you’ve got the basic kitchen utensils—a frying pan, a good pot, and maybe a baking sheet—all you need to do is crack open the box and follow your marching orders.
Though I am certainly no foodie, I am a practical dude who knows a thing or two about getting bang for your buck, and I definitely know a tasty, healthy meal when I bite into one. So I gave all the new online start-ups on the market a test run. If you’re game to cruise for online orders, here’s your shopping list.