Pizza Hut is trying to kill us. First the hot dog-stuffed crust pizza. Now a pizza ringed with burgers smothered in cheese. None of these exciting new foods, though, are available in the U.S. Even as American restaurant sales pick up, restaurants like Pizza Hut and McDonald’s are expanding overseas in search of more adventurous eaters. Pizza crust, once just a convenient handle for holding a slice, is fast becoming a delivery system for cheese, meat, and who knows what else in the future. Pizza Hut U.K. recently released a pizza with hot dogs baked into the crust, squeezing an extra serving of pig into an already meat-laden pizza. This time, Pizza Hut Middle East is taking into account the patrons who are looking for something a little “healthier.” In addition to the beef-topped pie ringed by cheeseburgers, the restaurant also offers one surrounded by chicken fillet balls and topped with, you guessed it, even more chicken. The pizza business in the U.S. is still booming, though, in spite of the country’s tame culinary tastes. Forty-one percent of Americans now eat pizza at least once a week, up from 26 percent two years ago. In spite of Americans being deprived of the latest and greatest in the food world, Pizza Hut’s new offerings might still be thing. Fast food restaurants like McDonald’s and Burger King were once considered a symbol of the increasing Westernization of the world. Now, it seems, the world outside the U.S. is finding its own calorie- and fat-laden path.
The U.S. chain looks to the Middle East for adventurous (and gluttonous) eaters.