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Finally! Self-Serve Beer at the Ballpark

Target Field debuts self-serve beer stations.

Almost as American as the pregame national anthem or the seventh-inning stretch is the unheralded tradition of standing in line and waiting for a beer at a baseball game. But on Monday, Target Field, home to the Minnesota Twins, revealed self-serve beer stations that allow visitors to decide—and pay for—exactly how much they want to drink.

The machines, named DraftServ, allow fans to choose from four beers and pour their desired amount using prepaid cards previously purchased at a cash register.

Fans will need to show I.D. at a cash register and preload a $10 or $20 card. Fans attending the Major League Baseball All-Star festivities next week will be able to purchase a $50 card. Pours will go for between 38 and 40 cents per ounce and allow patrons to use the card to pour up to 48 ounces of beer every 15 minutes. Target Field is offering Budweiser, Bud Light, Shock Top Lemon Shandy and Goose Island 312 Urban Pale Ale.

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If you think about it, 48 ounces every 15 minutes is a lot of beer. A regular can of Budweiser is 12 ounces. So you essentially pour 4 cans of beer every 15 minutes. That’s great if you’re sharing. If you’re not, and you down even two 48-ounce beers, we hope you’ve got a ride home. If you down just four in two hours, you’re 192 ounces in and probably haven’t even reached the seventh inning. 

So friends, drink responsibly. 


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