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Buffalo David Bitton Launches Campaign with Eric Decker

The lifestyle brand is breaking into sports marketing with the New York Jets wide receiver.

Jeans company and lifestyle brand Buffalo David Bitton is showing off its Fall 2014 marketing campaign today with NFL football player Eric Decker of the New York Jets and supermodel Erin Heatherton.

The campaign is the second installation of the brand’s sports marketing initiative “Buffalo Pro." The ads were shot by photographer Jerome Duran.

“I am very excited for everyone to finally see our Buffalo ads," said Decker. "It was my first time modeling, so I was grateful to have Erin on set to give me some tips and make me feel comfortable. Buffalo David Bitton is such an iconic brand; it’s all about quality without sacrificing style or comfort. I really like the Flex jean. You know, they almost feel like sweatpants, yet look so cool and stylish."

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