Any soccer fan knows that Real Madrid forward Cristiano Ronaldo is one of the most athletic—not to mention the most shredded—sports stars in the world.

Not only does Ronaldo dominate the field, crush insane workouts, and give you the fitness motivation you need thanks to his Instagram account, now he's taking on the world of men's fashion—and using his killer six-pack to help him do it.

Check out photos from Ronaldo's new campaign for his CR7 Underwear collection—because if these shots don't inspire you to hit the gym and demolish an abs circuit, nothing will.

The new 2017 CR7 Underwear collection is available at CR7Underwear.com and select retailers worldwide.