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Face Value: How to Start a Watch Collection

Whether you opt for vintage or new, starting a new watch collection is a great way to invest in a passion.

Getting Started

It doesn’t matter whether you’re considering buying just one watch or starting a collection, researching what’s out there is the best first step. Visit the websites of brands you think you may like as well as some of the biggest watch retailers out there, like the Watchery, Tourneau, or Beckertime to name a few. Educate yourself about trends, styles, and prices, and dig deep—value and prices can vary greatly even for a single brand name, depending on the model or type of watch. For example, new Rolex watches vary in price from $3,000 to $30,000.

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