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Face Value: How to Start a Watch Collection

Whether you opt for vintage or new, starting a new watch collection is a great way to invest in a passion.

Best Brands to Invest In

When buying a new watch, recognized brand names that have been in business for a long time are usually the safest investment. Patek Philippe is considered by collectors to be the top (and most expensive) brand in the world, followed by Vacheron Constantin, Audemars Piguet, Breguet, and A. Lange & Söhne. Rolex is also a top brand and has been forever—regularly racking up 20% of watch sales on eBay.

Options are much more numerous for the vintage watch buyer or collector. Almost every good vintage watch has some value, whether it’s an old Timex watch, a vintage Casio, or a choice vintage Rolex. Some of the most popular and proven brands for collectors are Tag Heuer, Breitling, Blancpain, Omega, Seiko, Movado, and Girard-Per- regaux. The list is large so the key is knowing which ones are most likely to increase in value over time. When you can, try to always buy the best you can afford. And make sure it’s also what thrills you the most.

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