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Soccer Gets a New Style Bible

Associated magazine pays homage to "the beautiful game" with cutting-edge, athletic-inspired looks.
John Balsom

ESPN broke U.S. audience records for men’s World Cup matches when 11.1 million sets tuned in to watch our guys play Ghana last year, and American youth soccer registration is soaring.

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Now, to further fuel our fandom of “the beautiful game” (as Pelé dubbed it), there’s Associated, a sharp, news-printed fashion pub featuring cutting-edge athletic-inspired looks, noteworthy professional players, and soccer communities countrywide. And these are looks you can actually wear: Says its editor and founder, British soccer enthusiast Allan Kennedy, “We make a point of showing the soccer physique—it’s more accessible for the ordinary guy than that of traditional American sports, where size can get freakish.”

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With its mix of players, fans, and models sporting cutting-edge casual gear, Associated bridges the gap between athletic style and sports culture. “We leave the stats and team info to other outlets,” says Kennedy. “We want to redefine the American soccer landscape with our powerful use of imagery.”

Associated comes out twice this year and quarterly in ’16; look for it at select high-end news agents and retail stores. It’ll run you $10—a small price to pay for such a fashion score. (

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