Tissot partners with major sporting events around the world—including the Tour de France—with their game changing technology.
Barret Wertz 1 / 3
Tissot, one of the largest traditional Swiss watch in the world, began in Switzerland in 1853 and is still based there today. Even if you you've never heard of the company, you're probably more familiar with it than you think—if watch any sports at all. That's because Tissot is the Official Timekeeper and Partner of many disciplines including Basketball, Motorsports, Rugby, and Cycling.
Since timing and scoring require supreme precision, so being the Official Timekeeper for major sporting events is a good match for Tissot. They invents, manufacture and industrialized the time keeping equipment that is used in the sports they keep time for. This means you will see Tissot on all the clocks and scoreboards at games, events, and matches all over the world—and of course on TV.
Cycling is one of the sports that Tissot is most involved with, as the watch brand has been associated with various international cycling events for the past 50 years. The brand had already been Official Timekeeper of the Tour de France from 1988 to 1992. In 1995 it joined forces with the UCI International Cycling Union. Since then, Tissot has been the official Timekeeper of road, trail, mountain-bike, and BMX cycling world championships, world cup cycling time trials and the Mountain Bike World Championship.
But it is not just their clocks telling you the time, they're recording the time as well with their proprietary technology. Click to the next slide to see more about the game-changing technology used in this year's Tour de France race.
For the Tour de France, Tissot developed the two time keeping cameras (seen above) that take 2,000 pictures of the finish line per second each (yes, 2,000 per second) to ensure the most accurate results for each leg of the race. That data is fed into computer and manned by actual people that get results in a matter of seconds. The top 10 finishers, even in extremely close races, take less than 30 seconds to decipher. That is some time keeping technology.
But let's not forget, Tissot also makes stylish watches for athletes and amateurs alike. Click to the next slide to see their limited edition Tour de France style.
In the spirit of the Tour, it makes perfect sense that Tissot created a limited edition PRC 200 Tour de France 2016 watch. They have also released a complimentary T-Race Touch Tour de France Edition. Whether you want to celebrate the Tour, or you just have great taste, these styles will keep you on time—and on trend.