Health, to many guys here in the US, means hiding flaws—especially wrinkles—which is why some guys are into tanning. But a better, safer solution may be tinted creams, not UV rays.
“Many of my male patients like tinted skincare products and sunscreens,” confirms dermatologist Tess Mauricio, MD, co-author of the new book California Total Beauty and founder of the Scripps Ranch Dermatology & Cosmetic Center in San Diego, CA. “These men, who dress well and work out, want to present their best to the world, regardless of their sexual orientation,” she notes.
Still, would it be OK if your date found your beauty stash in your vanity? “I’m cool with my guy using Kiehl’s body wash and Redken styling wax, but bronzer or concealer? That’s crossing the line,” says Joanna Douglas, senior beauty and fashion editor of Yahoo! Shine. Even though she isn't surprised that straight men are no longer embarrassed to buy fancy, expensive, nice-smelling beauty products, it's simply not sexy.
Until American women start getting turned on by men in lipstick like South Korean women do, the trick it to wear barely-there corrective skincare products. We asked one brave tester—a 30-year-old NYC-based banker—to give the some of the leading men's lines a try.
“I'm foreign to men wearing makeup, but I'm open to it,” he says. “We use other grooming products; I think this could be an extension of that.”