Can’t get enough of Tough Mudder? Well, rallying your team for the adventure race is about to get a lot easier. Tough Mudder just announced a global partnership with Eventbrite, a widely used self-service ticketing and registration platform.
What the kick-ass collaboration means for you: By joining forces with Eventbrite, Tough Mudder is helping participants manage their teams online more easily, blaze through the check-in process on event day, raise money more efficiently for the Wounded Warrior Project and Tough Mudder’s international charity partners, and access event info via the Eventbrite mobile app.
“Eventbrite has a track record revolutionizing registration platforms for some of the world’s biggest events. This partnership will bring its cutting-edge technology to Mudders around the world, allowing participants to build their teams and share social content easier than ever before,” says Melissa Esmundo, Tough Mudder’s VP of marketing.
Tough Mudder, a British Special Forces–designed obstacle course that tests your strength, stamina, and mental grit, has already set in motion 70 events in 10 countries and will expand its race offerings over the course of the coming year. With Eventbrite’s help, Tough Mudder will reach more participants than ever in 2014, leaving its muddy footprint in places previously untouched by the event.