If you really want to wow your girlfriend, but aren't ready to propose—or you're already married and want to surprise your wife with some serious hardware—take a look at this advice from Brian Watkins, president of online engagement ring and jewelry retailer Ritani. We get it, and he most definitely gets it (as a diamond expert... and, you know, a husband): Shopping for jewelry is stressful on its own, but Valentine's Day ups the stakes.
We're throwing you a line and offering up some sage advice about what to consider before you shop, how to score a great deal, where guys usually go wrong, and the research you must do whether you're looking for earrings, bracelets, or a necklace.
"Try to have fun with the process," Watkins urges. This shouldn't be a pain-staking ordeal where you're miserable every step of the way. "It might feel a little daunting, but ultimately, you’re buying a special gift for someone you love," he adds, "There’s no way they won’t appreciate it if you put thought and effort into it."
But, here's the best part: Ritani is giving away a pair of these Round Four-Prong Basket Diamond Stud Earrings in platinum (0.50 carat) at a retail price of $925 to a MensFitness.com reader. Click here to enter.