Let’s be honest: there isn’t too much thought that goes into your Halloween costume anymore. For women, on the other hard, there is some serious plotting and planning during the weeks (sometimes months) leading up to the big night. But what does it all mean? With help from Ricky Kenig, Founder and Creative Director of beauty supply and costume superstore, Ricky’s, we’re translating what her costume’s actually telling you—and how to respond to the girl behind it.
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