MF: So tell us a bit about this partnership with AXE to promote water conservation.
NR: I’m working on this Axe Showerpooling campaign, and basically, the simple message is that there are things you can do to make a difference: showering for less than five minutes a day, showering with another person, and using low-flow showerheads. But more importantly, I think the bigger message behind this is that—even though saving the planet can sound like a really overwhelming thought—there are effortless ways that you can contribute. It can become second nature—all it takes is a little education.
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