Gentlemen: Valentine’s Day is February 14. Write that down.

Now that you have that in your calendar, it’s time to move onto step No.2: acing your gift. Yes, this requires more effort than perusing the jewelry counter at Nordstrom or Amazon Prime-ing something just before the two-day shipping deadline.

Valentine's Day gift-giving requires some thought, but coming out on top is possible. We’ve got you covered. Whether she’s a long-distance lover, a new fling, or has been your better half for decades, these 9 gifts will show you put in the effort, you pay attention, and you care—because that’s the secret science to giving a woman a gift anyway.