It took me a minute to embrace the burgeoning "green" movement.
I saw it as nothing more than a lobbying mosh comprising the likes of Greenpeace, Save the Whales, and PETA. I wasn't going to pay extra for organic anything, funny looking light bulbs, or a green toaster, whatever that is.
Don't get me wrong. I wasn't an environmental troll. I did my part for Mother Earth. My family diligently places newspapers, plastics, and glass curbside on recycling days. And if I had a dollar for every time I've told my kids to turn out the lights, take shorter showers, and fill the washer before doing the laundry, I'd be a wealthy man. But the only relevance "green" had to my life was, did I earn enough green to pay my bills, indulge my kids (and my golf Jones), and someday retire in modest comfort. (Yes, retire. Remember the word?) Now, I "get" green.
It isn't merely for baby booming hippies, aging radicals, and their vegan descendants. It's not merely a marketing ploy designed to guilt us into buying overpriced products. It's for us. We didn't produce this green issue merely because it's the trendy media thing to do. We did it because the green movement complements what we preach every month and every day on mensfitness.com. Pursuing a fit and healthy lifestyle isn't about being vain and selfish. Being fit gives you the foundation for achieving all your goals.
It allows you to win—physically, mentally, and emotionally.
Being fit means making smart decisions in and outside the gym. Most of our pages are filled with valuable, cutting-edge fitness and nutrition content, but we also offer information on other aspects of your life because we know you do more than work out and eat. You want to wear the right clothes (real clothes you can afford), and succeed at work (or in your own business) and in your relationships. You want to be a good man. And that means having a positive impact on something every day of your life.
Another person. A situation. The planet.
I'm not going to lie to you and try to come off as if I have a Ph.D. in green. Like you, I'm still learning. I'm still discovering the small things I can do to have a big impact on the environment. I'm still digesting how the decisions I make at the store, at home, and even on vacation affect my "carbon footprint."
I'm even listening to my kids, who now know more about being green than I do because it's being taught in their school.
I might even buy a green toaster. Nah. Even a good man has to draw the line.
Roy S. Johnson
Editor In Chief