Hüma Chia Energy Gel
While deployed in Iraq in 2009, Ian McCollum often wondered about the best way to sustain energy in the searing heat. When he read a book on Mexican Indians who run 100-mile races fueled with little more than chia seeds, he figured he’d give their model a shot. It was a success, and when his tour ended, he officially went into business selling the stuff. Today athletes swear by this simple concoction of chia, fruit puree, brown-rice syrup, sea salt, and coconut water.
24 gels, $54; humagel.com
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