Performance Inspired, the supplement brand founded by former Men's Fitness cover star Mark Wahlberg and wellness industry veteran Tom Dowd, on Wednesday announced a new "high-performance" line of supplements, including protein bars, BCAAs, creatine, and pre-workout.
The brand also announced a new group of equity investors—"an amazing group of influential and successful leaders," Dowd said—that will serve as partners to the brand, including Golden State Warriors forward and Olympic gold medalist Draymond Green, music impresario Scooter Braun, and Men's Fitness parent company American Media, Inc.
“There’s no time for being less than 100% when you’re playing more than 80 grueling games a year alongside some of the best athletes in the world,” said Green. “Adding Performance Inspired to my daily routine offers me a smart, efficient way to train and perform at my best day in and day out. I’m thrilled to partner with Performance Inspired because, like me, they hold themselves to the highest standard of excellence.”
Wahlberg, who was featured in the May 2016 issue of Men's Fitness, said he wanted to partner with "self-motivated individuals" who had "blood in the game." "We will be the number one player in the healthy active lifestyle space with our amazing products and our committed team of business partners," he said.
The company also signed on with Navy SEAL Marcus Luttrell, whose book, Lone Survivor
, served as the basis of the movie starring Wahlberg. Luttrell was awarded the Navy Cross and the Purple Heart for his conduct in Afghanistan, when his team came under fire during Operation Red Wing. “Joining Mark and Tom on this project is an honor,” Luttrell said. “Everything they do is top of the line and they bring trust, talent and decades of experience to a great brand.”
For more on the launch of Performance Inspired, check out our interview with Dowd and our conversation with Wahlberg from our May 2016 issue.