Following a ridiculously exciting season that culminated with the Golden State Warriors winning the NBA title, the league has released the newest chapter of its “This Is Why We Play” campaign.
The new set of videos gets fans ready for the NBA season by showing off the people that are responsible for making it happen. Yes, that includes the superstars on the court—but it also includes the employees in every arena behind the scenes, and even the fans themselves.
The first video, “Tipping Off 2017,” shows off ageless wonder Vince Carter working out at 40 years old to get ready for the season, and highlights the record-setting performance of 2016-17 NBA MVP Russell Westbrook, while wondering if he could be even better this year:
Another video in the series shows one reason why the Golden State Warriors have such an amazing home court advantage at Oracle Arena:
The NBA also put a spotlight on Mexico City, where the league has played games for more than 20 years:
The NBA season tips off on October 17, with the Cleveland Cavaliers hosting the Boston Celtics.