Sports stars really know how to work for their money. And we don't just mean giving a literal run for their Benjamins.

Sure, athletes make a huge chunk of their earnings from what they do on the court, field, track, and more. But then there are savvy superstars who are in a league of their own, generating huge sums of money when they're not even competing. Whether it's starring in national TV commercials, endorsing the world's biggest brands, establishing their own clothing lines, or creating signature shoes, these 10 athletes are the biggest influencers of 2016, according to Forbes.  

*Forbes put together the list using Nielsen’s N-Score, which factors in awareness and likeability for each athlete.