I’ve seen a lot of guys wearing Lululemon gear—especially in road races. Is the Lululemon “womenswear” stigma no longer there?
ED S., ATLANTA, GA
Your eyes don’t deceive you, Ed. It’s safe to say that men have embraced Lululemon, the apparel brand that rose to prominence over the last decade with its ubiquitous women’s yogawear. This spring, the company reported double-digit growth in its new menswear lines. Its running shorts have become especially popular due to the supersoft fabric designed for intensive cardio.
“It’s breathable and lightweight,” says Megan Collins, guywear expert at the Style Girlfriend website. “A million women’s perfectly contained posteriors can’t be wrong about Lululemon.”