We all want to look good. And we certainly all want to feel good. But, sometimes, no matter how pulled-together your look, it’s hard to feel good about where those clothes came from, and their impact on the environment. Most of us simply push the thought aside and carry on. Besides, all that sustainable stuff is so expensive, right?
Well, not if you know where to look. (No, it’s not hanging on a rack at your neighborhood smoke shop.) In fact, as the garment industry wakes up to its not-so-cool effects on Mother Nature, more and more brands are finding creative ways to keep prices on the DL while producing high-quality, low-impact products that you’d actually want to wear outside of a drum circle. Like San Francisco’s BeGood, the first direct-to-consumer eco-friendly clothing company.
“When we surveyed thousands of people, nearly 90% said they would buy clothing that is eco-friendly—if it was affordable,” says Mark Spera, one of BeGood’s co-founders. “So we cut out the middleman and sell directly to our customers to make a premium product that is wildly affordable.”
How affordable? Try $15 T-shirts on for size.
Made of 100% organic cotton, BeGood already produces three varieties of tees (crew, pocket, and V), and they’re adding pieces regularly. Recent additions to the online store include henleys, scarves made from 100% merino wool from Australia (for $48!), and, most recently, socks—all organic “from seed to stitch.” And in December they’ll roll out a chambray shirt.
Click through the slideshow for our favorite pieces from the collection, and check out begoodclothes.com for the full line.
Look good. Feel good. Be Good. What’s not to love?
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