If Iron Man had sex with Pepper Potts and she gave birth to a bolt of fabric, it would be performance denim: strong, uncannily flexible, and damn good-looking.
The new “athleisure” wear is cropping up everywhere. Joe’s Jeans’ Fahrenheit line uses a Thermolite/Lycra blend that repels moisture while trapping air for warmth. Flex Jeans by Guess feature Powerdenim, a cotton/spandex mix for a more rigid look with an athletic feel. And Wrangler is testing its own version made of high-tech CoolMax.
Then there’s 7 For All Mankind’s Luxe Performance denim made with T400 and elastane and offering “95% recovery and less than 1% growth.” Translation: They’ll stretch out only 1%, then bounce back to near-perfect shape.
Assistant editor Ben Radding stole— uh, tested—the 7’s, and reported: “These are the most comfortable jeans I’ve ever worn. They feel like sweats, but look like I care enough about my appearance to not actually wear sweats.”
That was three weeks ago. He’s still wearing them.