CFDA (Council of Fashion Designers of America) award-winning designer Billy Reid presented his Fall/Winter 2016 collection last night at New York Fashion Week: Men’s. He is known for his southern approach to the classics and takes on luxury with a relaxed mentality, allowing his clothing to have a sophisticated ease that does’t discriminate. His ability to appeal to the refined gentleman as well as the street savvy undergrad is evident in his loyal following that spans generations (from Denis O’Hare to Colton Haynes). 

It’s not just the clothing that seemed effortless on the runway. AXE was the grooming product of choice for the Billy Reid show models. Matthew Curtis, AXE Hair Lead Stylist, achieved these looks by not fighting what hair does naturally, but going with it, ultimately making it the best version of what nature intended. By raking a quarter size amount of AXE Hair Urban Messy Look: Matte Hold Gel through hair to start and finishing up with AXE Hair Signature Clean Cut Look: Classic Pomade to clean out the edges after a quick blow dry, these guys were in and out of the styling chair in a matter of minutes.  

Take a look at this video where Men’s Fitness Style and Grooming Editor, Barret Wertz, chats with both Billy Reid and Matthew Curtis on achieving the look of sophisticated ease that is a defining characteristic of the Billy Reid brand.

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