Tissot, one of the largest traditional Swiss watch in the world, began in Switzerland in 1853 and is still based there today. Even if you you've never heard of the company, you're probably more familiar with it than you think—if watch any sports at all. That's because Tissot is the Official Timekeeper and Partner of many disciplines including Basketball, Motorsports, Rugby, and Cycling.
Since timing and scoring require supreme precision, so being the Official Timekeeper for major sporting events is a good match for Tissot. They invents, manufacture and industrialized the time keeping equipment that is used in the sports they keep time for. This means you will see Tissot on all the clocks and scoreboards at games, events, and matches all over the world—and of course on TV.
Cycling is one of the sports that Tissot is most involved with, as the watch brand has been associated with various international cycling events for the past 50 years. The brand had already been Official Timekeeper of the Tour de France from 1988 to 1992. In 1995 it joined forces with the UCI International Cycling Union. Since then, Tissot has been the official Timekeeper of road, trail, mountain-bike, and BMX cycling world championships, world cup cycling time trials and the Mountain Bike World Championship.
But it is not just their clocks telling you the time, they're recording the time as well with their proprietary technology. Click to the next slide to see more about the game-changing technology used in this year's Tour de France race.
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